Case Study - Eagle Creek
Eagle Creek’s ethos is “…an invitation to discover the wonders of humanity and our planet. From city parks to exotic destinations, we take pride in equipping you with versatile gear to take you beyond your fears and outside your comfort zone.”
This aligns our brands perfectly. At ACCESS Collective, our goal is to inspire people to explore their world, push their boundaries, provide the information needed to do all of this, and in the end we hope that this will lead to people really caring about the planet.
The alignment of our motivations has led to a long standing relationship between ACCESS Collective and Eagle Creek, and a lot of amazing adventures.
We understand that Eagle Creek needs honesty in their assets. Faking an adventure always comes across flat and unremarkable. At this point Eagle Creek trusts us enough to set us loose on an adventure and let us follow the story as it unfolds. We chose to shoot with small teams so that we can be more mobile, faster paced, and can get more content in less time. We go to fantastic locations that provide the most beautiful backdrops so we can focus on telling the brands story.
The easiest way to get an amazing photograph is to be in an amazing place. We’ve worked with Eagle Creek on over a dozen shoots over the last 3 years. From full campaign shoots in Mexico and Alaska, to smaller shoots based around specific products in New Zealand, Chile, China, and Iceland.
Ben Horton is a National Geographic explorer and photographer, and spearheads the relationship and content creation for Eagle Creek. His worldwide travels suit the brands ethos and he strives to always have Eagle Creek bags with him so that he can generate rolling content and social assets for them along the way. His alignment with National Geographic and Eagle Creek helped to facilitate a partnership between the brands, and he’s now one of the ambassadors highlighted in their campaigns.
In the modern marketing climate, people are interested in stories that can help them have an adventure of their own. When you are thinking about traveling to a new place, what is the first thing that you do? You probably go to Google, you probably browse images, and if you’re anything like me, you look for peoples trip reports that can help you figure out what the best options are. ACCESS Collective has worked with media groups like Matador, ROAM, National Geographic, REI, Outbound Collective, and Outdoor Photographer to develop partnerships that push the content that we create to the top of the search engine. We don't focus on the distribution, but on generating a captivating story worthy of publication.